Marketing Cloud
The all-in-one marketing automation platform built exclusively for recruitment agencies.
Manage, deliver, and optimise every marketing campaign from a single, centralised solution designed to attract more candidates and win more clients.
A dream toolkit for recruitment marketers.
- Dermot, Recruitment Marketing Manager, London
Roi-AI Marketing Cloud helps recruitment marketing teams drive results through smarter, faster marketing.
Recruitment Marketers can automate outreach, personalise candidate and client journeys, create compelling content using built-in AI tools and use integrated dashboards for full visibility into campaign ROI, candidate engagement, and pipeline performance.
Whether you're running multichannel campaigns or launching one-off initiatives for your recruitment agency, you'll save time while increasing placements and revenue.
Product Features
Marketing ROI Calculator
Communicate with your audiences where they are most comfortable.
Roi-AI is omni-channel, utilise our market leading HTML email builder, choose to send plain text email or text message the choice is yours. What’s more, Roi-AI will even automatically send to a backup communication channel should the first one no longer be valid.
Email Builder
Empower your recruiters to build visually engaging, fully responsive email campaigns in minutes. The drag-and-drop builder, extensive template gallery, and searchable image library help you deliver professional, personalised emails that resonate with both clients and candidates.
Microsite Builder
Create and publish recruitment-specific landing pages with ease. Whether you’re promoting a hiring campaign, client showcase, or sector spotlight, the Microsite Builder lets recruiters spin up engaging, content-rich pages; no coding required.
Web Forms & Chatbots
Build intelligent web forms and conversational chatbots to engage visitors, qualify leads, and collect candidate data. Fully integrated with your existing recruitment CRM, so every new contact or candidate is instantly tracked, tagged, and ready for follow-up.
SMS
Reach candidates and clients instantly with personalised SMS messages. Perfect for job alerts, interview reminders, or time-sensitive updates. Customise your SMS sender ID, using Alphanumeric messaging, to maintain your recruitment agency branding across channels while increasing brand reputation.
AI Image & Text Creation
Fuel your content strategy with AI. Generate job ads, marketing copy, subject lines, and social media content on demand. Our AI tool also creates high-quality visuals with custom prompts; ideal for busy recruitment marketers who need to scale creative output fast.
Automated Nurture Journeys
Convert more candidates and clients with intelligent, automated journeys. Trigger personalised messages based on behaviour, status, role type or skill. Use templates designed for recruitment workflows, or build your own with our visual journey editor.
Reporting, Deliverability & Activity Insights
Optimise every campaign with real-time insights built for recruitment agencies. Track deliverability, open rates, clicks, and conversions across email, SMS, and web activity. Segmented performance analytics highlight what’s working, with proprietary Activity Scoring helping recruiters refine targeting and increase ROI.
Natively Integrated into all Major Recruitment Databases
Use Marketing Cloud with your recruitment database of choice. No more exporting and importing CSV files, plus complete visibility on all marketing activities for your recruiters, directly from their regular workflows.
Ready to start your automation journey?
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