In today’s competitive hiring landscape, data is no longer a luxury, it is essential. Roi-AI’s Marketing Analytics dashboard gives agency marketers the clarity they need to track, evaluate and refine every aspect of candidate and client outreach. Finally, real Recruitment Marketing Return On Investment metrics!
Marketing Attribution – See What Really Drives Placements
What you see: Direct and indirect contribution to each placement, plus trend charts that reveal how those percentages shift over time.
Why it matters: Attribution exposes the touchpoints that actually close deals, letting you channel budget towards the activities that generate measurable return.
Email and SMS Outreach – Diagnose Engagement and List Health
What you see: Volume sent, deliverability, bounce or invalid rates, opens, click-throughs and unsubscribe trends for every campaign.
Why it matters: Transparent performance data highlights which messages resonate and which lists need cleansing or segmentation before reputational damage sets in.
Performance Trends – Monitor Channel Efficiency Over Time
What you see: Time-series views across attribution, email and SMS engagement that surface seasonality, spikes and gradual shifts.
Why it matters: Spot when your strategy is gaining traction, or flag early signs of fatigue, so you can adjust cadence, messaging and channel mix before momentum is lost.
Video Overview
How These Insights Supercharge Recruitment Marketing
- Invest where it counts – Double down on channels that demonstrably convert to placements.
- Drive engagement – Refine subject lines, copy and segmentation using granular open and click data.
- Safeguard sender reputation – Catch bounce and invalid-address trends before they hurt deliverability.
- Expand into high-yield channels – Confidently pilot text-based outreach with clear performance benchmarks.
- Future-proof your strategy – Continuous trend tracking ensures winning tactics scale while underperformers are overhauled or paused.
Final Thought
Roi-AI’s Marketing Analytics dashboard removes the guesswork from recruitment marketing. By linking every action to real hiring outcomes, it empowers agencies to engage smarter, prove return on investment and scale success, all backed by hard evidence rather than hunches.